Industry Solutions

Pharmaceutical

Insurance companies increasingly limit what physicians are allowed to prescribe. Reps sometimes have difficulty getting in to see physicians, making it harder to introduce new drugs and establish relationships. And with increased competition among Pharmaceutical companies, it's more important than ever for reps to maximize their time and resources. Wireless solutions are powerful tools for your industry.

With a highly mobile workforce, it's important that pharmaceutical reps have easy, instant access to the latest information about new and existing drugs using Mobile Broadband to access data, files and downloads.

Make more detailing and effective calls Use time more efficiently Stay up-to-date on product information Maximize return on investment

To learn more about solutions for the Pharmaceutical Companies industry,  contact a Verizon Wireless Business Sales Representative.

 

How Verizon Wireless Can Help

Your Challenge	How Verizon Wireless Can Help You Meet That Challenge	Example
COMPLY WITH GOVERNMENT REGULATIONS MORE EASILY	Provide wireless high-speed access to back-end applications and email, giving sales teams the information and support they need to excel.	Using Mobile Broadband service, specialized software, and a notebook, a sales rep can track and document the distribution of pharmaceutical samples in order to comply with federal regulations. All while they’re in the field.
BE MORE RESPONSIVE TO PHYSICIANS	Give sales teams access to information physicians want to know via wireless Internet or intranet access.	During a sales call in a doctor’s office, a sales rep can use Mobile Broadband service on a notebook to research adverse reaction reports and clinical study results, order free samples, and get off-label medication information at the moment it is needed.
COORDINATE RESEARCH & DEVELOPMENT GLOBALLY	Provide global wireless access, giving research teams the ability to send data at home or abroad.	Using VZGlobal®-enabled BlackBerry® devices, researchers working abroad can communicate lab results to the home office.

Application Spotlight:  Data Reduction Systems DRS PharmaSync
DRS PharmaSync is an electronic, validated, real-time data collection tool tailored specifically for the life sciences industry.  It was invented as an alternative to conventional, paper-based methods, which typically track prescription drug samples slated for distribution at some future date. Conversely, PharmaSync carries out all tracking and distribution activities in real time—from sample requests through to sample disbursements from the local and central inventories. Drawing upon the strength of its background in sample management applications, Data Reduction Systems has developed a simple, cost-effective tool to assist companies faced with ongoing compliance challenges mandated by the Prescription Drug Marketing Act (PDMA).

Using Verizon Wireless network tools, sales representatives can take PDMA-crucial information with them on the road. Also, representatives can quickly share sampling and inventory data with internal compliance and management departments.

PharmaSync automatically confirms the sales rep’s authority to distribute samples and the recipient’s authority to receive them. Utilizing the pharmaceutical company’s business rules, only “valid” transactions are allowed to occur. The content and quantity of the transaction is then deducted from the local and central inventories.

PharmaSync offers security features like enhanced encryption of sales rep and server information and a login screen that requires a user ID and password. A new “always on” feature ensures continuous real-time data collection.

 

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